Gloria Shekoni
READY FOR WORK
User Experience Project
Help job seekers improve on their soft skills and therefore increase their viability as great job candidates
MY PROCESS
User Centered Approach
Identify problem
​
What is the aim of the product? What problem
would it potentially solve? How?
​
DEFINE GOALS
Research users and target industry
Perform user surveys and interviews, create personas, empathy maps, user stories, etc
​
RESEARCH
Analyze all the findings
Map out user scenarios and flows
ANALYZE
Visualize the user experience
​
Sketch out wireframes, develop prototypes
DESIGN
Validate the user experience
​
Share the product with stakeholders, perform usability testing and iterate
TEST & DELIVER
Research Findings
Potential users were identified, given screener surveys, and those who passed the screening were interviewed.
INTERVIEW RESULTS
People
don’t know
what they
don’t know
Experience
goes further
than
academic
achievements
Interviewing
and Resume
WRITING skills
are not
taught in
most schools
-
All interviewees had the assumption that they don’t need any soft skills training.
-
66% of them thought only customer service jobs need soft skills training.
-
Majority of interviewees did not understand the importance or application of soft skills in their chosen professional careers.
-
-
Working with employers is a crucial next step for the success of this initiative.
-
There are gaps in the education system Ready for Work can help fill
-
100% of users interviewed primarily use their mobile phones to access the internet
Meet Kwame
From the interviews done, a major Persona was created. This Persona, in essence, is who the product is for.
Brainstorming
Putting myself in Kwame's place, I tried to imagine what the ideal experience would look like (scenario mapping). What would my thought process be (empathy mapping)?
EMPATHY MAP
SCENARIO MAPPING
Mapping it all out
Translating all the information from post-it notes to usable flows.
I mapped out three major user flows for new and existing users.
Wire framing & User testing
Started off sketching with a pen and paper. Designed for mobile because a large subset of RFW's users use mobile devices as their primary means of accessing the internet. Made a few tweaks to the sketches, then presented the sketches for critique. I iterated on the sketches incorporating the feedback I got and created a low fidelity prototype. Repeated the process with target users and iterated based on their feedback.
Style Guide & Final Prototype
TAKE ASSESSMENT TEST - NEW USER FLOW, NO REGISTRATION
TAKE ASSESSMENT TEST - LOGGED IN USER FLOW
About Gloria
PRODUCT MANAGEMENT, USER EXPERIENCE ENTHUSIAST, AGILE, LEAN, STRATEGY, ADVISING
Innovative Product Leader with over 10 years of delivering outstanding products for a broad range of industries. Passionate about delivering optimal solutions to address and balance both business and customer needs.
